On TV, after a series of dazzling special effects, a figure slowly emerges, and it's Lu Yang.
He's holding a sneaker, facing the camera.
It's a commercial that's airing across All Europe.
To put it simply, this commercial is really simple.
But to say it's not easy, it's also truly not easy.
HXLT paid a hefty sum to promote this advertisement.
Fortunately, the results proved that the advertising expenses were truly worth it!
HXLT's Red and Blue Hunting Blade sneakers sold out immediately in Europe!
Especially in Italy, many distributors are seeking more supplies from HXLT.
Ah Ke and Nike, the two giants blocking HXLT, have at least declared failure within Italian territory.
One sentence, "The sneakers under Lu Yang's feet," says it all!
From a few years old up to U9 and U11, these kids in Italy, who are in the early stages of professional football, immensely admire the man who led Italy to the European Cup.
It's worth mentioning, Lu Yang's three goals each have their own group of fans among the children.
Wherever children gather, you often hear them debating.
"Watch me overtake from the outside! Pass the ball to myself in three seconds!"
"This is the strongest soccer! I want to be like Lu Yang, using speed to crush all opponents!"
"Haha, what's so interesting about speed football? What truly matters is the header! Heading is the strongest weapon against tight defenses! Lu Yang has the best hang time in the world! He can fly!"
"Super headers, kicking the ball over others' heads, that's truly unbeatable soccer!"
"None of you got it! I'm the strongest! On a full moon night, at the peak of the Forbidden City; Curved Moon Blade, Lu's Arc! I'm the most awesome!"
This is just a snapshot.
Maybe Lu Yang, in the eyes of world football, is still an emerging new star.
But for some children, Lu Yang has already become the strongest football idol in their fantasies!
Just like older generations still immersed in the golden era of the Four Heavenly Kings and the double week of Xiangjiang, the zero-zero and zero-five kids have started obsessing over various teens' idol groups.
It's not that young people are being irrational, it's the generational gap.
It's not about the sun setting on older soccer stars, but a new storm is indeed rising!
In response to HXLT's rapid rise in Europe.
Ah Ke and Nike are genuinely furious.
The more they try to block, the stronger it gets!
Can't Lu Yang just take it easy?
Execs from both companies have already faced certain penalties.
If they had gritted their teeth and signed Lu Yang as their endorser, they'd be the ones raking in money now!
HXLT's sales capability?
It's worth nothing!
If Ah Ke and Nike had a player like Lu Yang showcasing such performances in matches, they could sell out their sneakers worldwide!
What a waste!
Lu Yang signing with HXLT is simply the biggest waste of resources!
Apart from supporting domestic brands in an unconventional way, this signing would have been far more beneficial in the hands of these two giants, boosting profits several-fold!
For this reason, the giants continue to pressure the Torino Sports Paper, insisting they hold firm.
There's less than ten days until the Golden Boy Award is presented!
During this period, regardless of any upward adjustments in Lu Yang's ranking, he must not enter the top three!
And more importantly, he definitely must not win the Golden Boy Award.
Torino Sports Paper is really suffering.
Because just now, they received calls from both Martivini and the Prime Minister's assistant.
They both expressed the same sentiment.
Martivini: "Lu Yang's excellence is beyond dispute! While La Liga's Twin Stars perhaps have been famous longer than Lu Yang, within this year, there's no way they can outshine him!"
"From every aspect, whether in data, performance in crucial matches, or direct confrontations, Lu Yang has been the superior one! If such an Italian player cannot win the Golden Boy Award, then the Italian Football Association's label of fair football, painstakingly created with UEFA's help, could be torn apart once again!"
"And I, Martivini, will absolutely not allow anyone to associate Italy with shady football. There's no room for negotiation here, and I hope you consider wisely!"
"I represent myself, and also the Italian Football Association! My assessment is that.... Oops, I, Martivini, stand behind what I say!"
The Prime Minister's assistant: "For many years, Italy has made many mistakes, leading our citizens to harbor longstanding feelings of inferiority. Italy needs a hero to uplift the spirit of the nation and guide people to positively face the world."
"Now, this hero's name is already on the tip of everyone's tongue. The Prime Minister wouldn't want anyone to erase it! If anyone does, the Prime Minister would indeed express great regret!"
Torino Sports Paper trembles in fear, and at this moment, they somewhat regret having initiated the award.
On one side are two super sponsors.
On the other side, the Football Association president and the official Prime Minister!
Both are forces they cannot afford to antagonize!
Facing immense pressure, Torino Sports Paper made a major decision.
Torino Sports Paper: "First, it is an honor to publicly announce this year's final shortlist of three for the Golden Boy Award!"
"This year, those who made it into the top twenty candidates for the Golden Boy Award are virtually undisputed, such as Pavovsky and Melcan in the top five, as well as Sevajos at eighth and Boe at eleventh."
"Of course, there are also stars who continue to surge in the final moments; their incessant fighting spirit is something for us to emulate and respect, such as Morici, who made it to fifteenth place."
"But this year's competition for the strongest Golden Boy is a contest between only three individuals."
"They are... Spain's Real Madrid player Enriquez! Barcelona's England player Mancini! And... Italy's San Remo player... Lu Yang!"
"Because these three players are simply too outstanding, our appraisal committee couldn't bear to make any choices. So, next, we are handing the voting rights to the world!"
"We will conduct an open vote for these three stars, following the voting criteria of the Golden Ball Award, by inviting expert football journalists from around the world to form a judging panel! Each judge has only one option, and the player with the highest votes will be this year's Golden Boy Award recipient!"
Torino Sports Paper has washed their hands of the matter.
They can't bear it anymore!
They decided to let fate decide everything!
The battle for the Golden Boy has entered the final phase, dependent on destiny.
Anything is possible!